Heineken N.V. (AMS: HEIA) Premiumization & Beyond Beer Strategy
1. Executive Summary The global brewing industry is undergoing a profound structural transformation. Macroeconomic pressures, evolving consumer preferences, and health-conscious trends are collectively eroding the volume growth of traditional, mass-market beer categories. In response, Heineken N.V. has aggressively pivoted its operational and commercial focus toward a value-over-volume paradigm, encapsulated within its “EverGreen 2030” strategy. This report provides a deep-dive analysis […]











